Research Centers of America has an in-house marketing department with radio and video production capabilities.
Site and study-specific recruitment materials are created to target local media advertising. Additionally, RCA has a community outreach program which engages and educates the public about the site’s mission and available clinical research study options. Some key services we provide are E-recruitment/Digital Marketing, graphic design of recruitment materials, and marketing analytics.
Potential subjects are recruited through our database, guerilla marketing, and social media, as well as local print, radio, and TV ads. Informational videos and blogs are continuously updated to keep the public aware and engaged. Additionally, Research Centers of America has a dedicated call center with the ability to funnel campaigns to designated numbers.
- Physician-led speaking engagements
- Attendance at conferences and special events
- Text and Email blasts
- Bilingual advertising capabilities